As much as I love language and believe in the magic of the written word, I must admit that we humans are innately visual creatures living in a visually driven era. From print magazines to television, film, and now social media, our world is consumed via highly visual mediums that use images to attract attention, convey information, and tell stories.
We writers can’t be blamed for being somewhat affronted by this state of affairs. For those of us who love to read and write, society’s general disdain for the written word can feel like a personal insult. In my work as a copywriter and content marketer, I am often forced to concede that the best solutions require less text and more visuals. Brevity and the ability to marry words and images have become indispensible skills in today’s communication arts.
As a writer, you may resist embracing the visual. You…
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